» Tuesday, 16 December A.D. 2008
apple product cycle
The Apple Product Cycle is pure win. Samples:
The haters offer their assessment. The forums are ablaze with vitriolic rage. Haters pan the device for being less powerful than a Cray X1 while zealots counter that it is both smaller and lighter than a Buick Regal. The virtual slap-fight goes on and on, until obscure technical nuances like, “Will it play multiplexed Ogg Vorbis streams?” become matters of life and death.
The editors of popular Mac magazines hail the new device as the next great step toward our utopian digital future. Wired News runs exclusive interviews with the Apple design team. Fortune publishes another glowing fluff piece about Steve Jobs, proclaiming him to be the great visionary behind all technological innovation. Newsweek declares the device the new “must have” item for any self-respecting urban technophile. All of this is written before anybody outside of Cupertino has held the new device in his or her hand.
posted by Nate @ 1:16PM